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The Why Behind Starting My Small Business

Hey Honey! My name is Richelle. I am the owner of Best You 4ward. I offer a clean, more natural approach to bath, body, and hair products. I have been in business since 2017. So let us get to my why!


After being told at 19 that I would not be able to conceive, SURPRISE a healthy baby girl. I was BLESSED and wanted to do my part. My part consisted of researching different ingredients to be able to eliminate toxic products. At that time, popular baby products (who shall not be named) cancer-causing ingredients were at the top of the news stories.


Now...fast forward 2 years. Imagine sitting watching television and suddenly a thought crosses your mind. You need to apply for Babypalooza. For those of you who do not know, Babypalooza was an event I went to in preparation for my miracle baby. Welp, with my personality that translated to "Go big or go home". I started right away purchasing my LLC, ingredients, containers, insurance, and such. I mean within a month I was ready for my first vendor event. It was a very refreshing experience to be able to meet and greet expecting moms to give them a non-toxic alternative to baby products.


Then....I decided to expand. People were asking for products for themselves. So back to the drawing board I went. I researched, crafted recipes, and once again packages started to show up at my doorstep, so I finally decided to design a website for my growing business.


In a nutshell. I want the best for my family and yours.







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